Ask Me : How Do I Become A Model?

I get asked this question all the time : How do I become a Model?

Great question – big journey! First things first, modelling is fun, adventurous and challenging, so you need to be up for almost anything!

There are a few different ways of becoming a model: through an Agency or as a Freelance model – and both have their plusses and minuses!

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If applying to an agency, try these:

Go-See’s: Most agencies have opening times and walk-in times, where potential models can approach an agency without an appointment or allocated time. These are usually written on the agency’s website, or you can give them a call and they can tell you a convenient time. For example, Chadwick in Melbourne is open only via appointment, however, the Sydney office is open every Wednesday, from 10am-12pm for walk-ins.

Online Applications: This might be the easiest way to find the right agency. You simply upload a few images of yourself, enter the required measurements and wait for the agency to get back to you. As MAX Models (the agency that I own) doesn’t have a public office, this is the way we accept applications. Typically, this can take a day or two, or even up to a week. When I applied to Chadwick, I received a phone call that afternoon to come in for an appointment the next day – just to give you an idea.

Email: Every agency will have an email you can send your images to. Make sure your images aren’t too big, and your measurements are included. Don’t forget to include your age and your location. Very important to give the agency more information, as opposed to less. If you show that you are organised and professional, they will be more willing to work with you. No one likes to work with lazy folk! When submitting your forms to an agency, it is important to have your correct measurements as they will measure you when they see you anyway. Don’t lie!

What do you wear to an interview with an Agency? If you do get a call back, ensure you dress appropriately. Less is definitely more! Dress to your shape (it helps if you know your shape also!) and don’t go over the top. Keep it simple! And good luck!


If you don’t get any feedback from an agency, never fear. I didn’t for years, and worked as freelance model for myself. Here are some of my key points as a freelance model:

Marketing: It is very important in this day and age to really apply yourself to your brand, and market yourself as a true professional. Social media plays such a big role in this, and will really help to boost your career and profile.  Be careful though – having lots of ‘followers’ and ‘likes’ doesn’t exactly put money in your bank. Be real, and be realistic. Market yourself to brands you want to work for.

Website: Get one. Don’t have one? Use my website man, Joel. He is the absolute epitome of professional, honest and trustworthy and he won’t leave your wallet empty. A website is the number one professional platform you can possibly have as a model. Learn how to use it, update it and keep your followers notified of your journey. How can people contact you if you don’t provide an email or a contact form from a reliable source? Your instagram account is not always the best place to advertise this. If you want people to take you seriously, get a website.

Test Shoots: Do these well, and often. Many photographers will need test shoots too, and will be looking for models to work with on  a free basis for both parties. This is a great way to build your book! Ensure you ask around and do your research though – don’t get stuck in a situation where you aren’t allowed to bring a friend or must do implied or nude shots (unless you want to) once you’ve arrived. There are plenty of people whom try to take advantage of models with not as much experience as others, so don’t be a victim. If the photographer has a website with more images (other than their Facebook page) you can see if they are professional or not.

Model Websites: Websites such as Starnow, Model Mayhem and the likes, are great for smaller jobs, and the occasional large job. Be aware though, that they do cost money annually to be a part of, and often advertise ‘time for’ (free) jobs that may not lead to anything other than ‘exposure.’  Again, ensure you stand for your brand and market yourself away from ‘free’ jobs. $20.00 an hour for an online look book is not worth your time.

Know your worth: Freelance is hard. You may work more often, but you will work for less money. Don’t let a client tell you that because you don’t have an agency, you aren’t worth as much – usually they are just trying to cheapen you and knock down your confidence. Trust that you know your worth and your capabilities as a model.


Remember that modelling requires certain physical elements – Height being one of the biggest ones. Most agencies have a minimum height of between 5’7-5’9. They generally can make a lenience to the rule for good proportions of models, but it is certainly not a given. Don’t be disappointed if you are not at those heights, but remember there are still other opportunities. You might’ve just not found the right agency yet. When in New Zealand, I went to see four agencies, and had to chose the right one for me. It turned out 62 Models was the right agency, but it might not be for others (you can read about it here). You just have to do what feels best for you!

Don’t be disheartened. It is hard and it can be a struggle. And don’t expect too much too soon. Modelling takes a long time and requires patience and discipline. But if you stick with it, you can guarantee yourself some brilliant photos, memories and relationships! Just look where it has bought me – a lover, friendships, international travel and one hell of a good time. Lucky (and hardworking!) me!



  • @BioOilAustralia has been there for me from the start - when I was a teenager and I acquired my first lot of stretch marks. And here we are again in full swing with these twinnies to help improve the appearance of those extra marks and make me feel like ‘me’ again. I just apply twice a day, morning and night, and it only takes two minutes, so I get more time with my little mate Carter. Those chubby cheeks get me every time! #BioOilTwiceDaily #Collab #BioOilPartnership
  • My beautiful girl, Kennie Rae 💕 
  • It’s fair to say it’s been a mighty big weekend here in the #CoulthardAndCo household... @biozetattack gave me such an incredible (and terrifying!) opportunity to come along on their #BiozetAttackBrigade campaign at @toughmudderaustralia .. oh my goodness!! SO many thoughts about this and surprisingly I didn’t suck (or die!) at it! As you can see, I’m fairly excited about my new laundry additions and I had a blast shooting this campaign in own laundry, which is where I spend most of my life these days.. haha!! Oh the irony. Anyway, I was impressed with the results from my laundry loads (not so much my Tough Mudder injuries - swipe right!) but my crew on the day made it SO much fun! So many more pictures to come this week... there was no escaping that mud! 
PS. Anyone know a great massage place on the coast?? I’m in desperate need over here.. So sore. 😂😜 PPS. Congratulations @fabiancoulthard !! SO proud of you. Winner winner 🍾🏆👌🏼 #FabPack
  • It doesn’t matter if you’re on team blue, or team pink (well, maroon..), you’ll certainly want to be a part of Origin this year! PPQ are giving away a HUGE prize pack for you and FIVE of your friends to get along to the game and support your state, including 6 tickets to Game 3, flights, accom, transfers, jerseys, VIP seats, locker room tour AND you can meet Cam Smith too. Ahh take a breath! Take a look at my stories for extra details or head on over to @PersonalisedPlatesQLD for how to enter and more info. #CoulthardAndCo
  • My FIRST Mother’s Day 💝
How special is today? So magical 💫 
The meaning of this day has changed for me so much this year. Being a mother is so special and such a privilege. ‘WHAT DOES MOTHERHOOD MEAN TO YOU?’ It’s a question I asked in my stories yesterday and I had literally hundreds of replies from so many of you. Thank you for sharing with me your beautiful answers. How lucky am I to share this time with my family, as well as with all of you? If you didn’t already answer, what does it mean to you? I’ve written a BLOG post about it too, and included a little story and some beautiful images of my tribe too. So chuffed to have a day like today to celebrate with you this incredible life purpose and journey. Let’s hear it for our mums! 💝 #CoulthardAndCo
  • So from what feels like a lifetime ago, I used to model. Day in, day out, I would work out, go for a run, eat when ever I wanted (and what ever.. ahh metabolism!), have my make up and hair done, outfits given to me and I would pose from dawn until dusk and have beautiful and effortless photos flooding my inbox on the daily. So yes, a lifetime ago, this would have been a quick two-second snap at the end of my day.. not any more folks! This was done at about 10 at night, I had something on that day and left over make up. All the daily chores were done, kids in bed, dog fed and I thought, ‘I should probably get a photo for once.’ So, here you go, instagram. Here’s my ‘end of day’ EFFORTLESS photo for you. Haha, I am funny... I don’t think I did too bad, do you? 😂 *also, if you watch my stories you’d have noticed I had my brows microbladed last week. Thank you @mimsybeauty I’m in LOVE!! Get to see her girls, you won’t be disappointed 😘🖤 #BeckyLamb #CoulthardAndCo
  • Kennie knows how to make me smile! Now that I’m a Mum, I find my time being consumed more and more by this little cheeky grin and dressing her in the cutest outfits I can find.. but I still need ‘me time’ and I am always after those products that will get this bod looking and feeling its best. @BioOilAustralia gives me the control back and helps improve the appearance of my stretch marks in just two minutes a day. It lets me feel like me again with smooth and soft skin.  #BioOilTwiceDaily #Collab #BioOilPartnership
  • THIS IS NOT A DRILL. It’s actually just a little reindeer named Carter... I’ve given him a cuteness rating of 9.7/10 😂 This little guy is my happy baby, always giggling, looking around and keeping me on my toes. He’s a typical boy - easily distracted, needs constant stimulation and knows how to make his Mama’s heart melt..! Like this.. haha! He was born a little 4’10 and he was such a little fighter from the moment he arrived. Always being smaller than his sister, I think he has a point to prove. We love you little guy, - the biggest, sweetest, curious little character I’ve had the pleasure of meeting 💙 @cartercoulthard #coulthardandco
  • Mackenzie Rae Coulthard. Kennie. Kennie Ken Ken. Little Kennie Wennie. Grumpy Ken. (The last one is my favourite!). I wonder if she knows how loved she really is. Do any of us? Probably not. This little princess was sleeping through well before her brother, and she has only ever woken us up once (Her brother would wake us and we would just feed her at the same time). If you’ve ever wondered what the textbook baby looked like, here she is. Always patient, so observant and only cries when there is a genuine problem. I think she has experienced life before now, she’s been here before. If this was your first and only baby, you’d definitely be going back for more 😂 
I also love dressing her in girly outfits.. this bow is so cute too. Courtesy of @blondesinbows 💕
I’ve been thinking of writing letters to my children.. have you done this? What are your tips to doing so? Are there any sets I can buy to make it easier? 
Also thinking of posting photos of these two on their own accounts.. what do you think? #CoulthardAndCo


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